Not only is video more engaging and interactive than text or static images, but it can also boost your website’s search engine optimisation (SEO) efforts.
In this post, we’ll explore why video is good to have on your website and how it can help improve your SEO.
1. Video helps increase time on site
One of the most important metrics for SEO is time on site. This measures how long a user stays on your website, and it’s a signal to search engines that your content is valuable and engaging. Video is a great way to keep users on your website for longer, as it’s more engaging than text or static images. This means that users are more likely to watch a video for an extended period of time, which will ultimately increase the time on site metric.
2. Video can help improve engagement
Engagement is another important metric for SEO. This measures how users interact with your website, such as by clicking on links, sharing content, and leaving comments. Video is a great way to improve engagement, as it’s more interactive and engaging than text or static images. This means that users are more likely to interact with your video content, which will ultimately improve engagement metrics.
3. Video can help increase conversions
Conversions are a key metric for any website, and video can help increase conversions. By using video to showcase products, demonstrate how-to’s, or tell a compelling story, you can help increase the likelihood of a user taking a desired action, such as making a purchase or filling out a form.
4. Video can help improve search engine rankings
Video can also help improve your website’s search engine rankings. This is because video content is more engaging than text or static images, which means that users are more likely to share it on social media and other platforms. This can help increase the number of backlinks to your website, which is a key factor in determining search engine rankings.
5. Video can be shared across multiple platforms
Video content can be shared across multiple platforms, including YouTube, Vimeo, and Facebook. This means that your video can reach a wider audience, and it can also be embedded on other websites. This can help increase the number of backlinks to your website, which is a key factor in determining search engine rankings.
In conclusion, video is a great way to improve your website’s SEO efforts. It helps increase time on site, improve engagement, increase conversions, and improve search engine rankings. Additionally, video can be shared across multiple platforms, which means it can reach a wider audience. So, if you’re looking to boost your website’s SEO efforts, consider incorporating video into your content strategy.